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?The lower the price, the better chance I have at making the sale.?
Ever say that to yourself? Of course you have. Was it the truth? Not even close.
For some reason, you and other salespeople have been led to believe that the price of a product determines how well it will sell.
There are many factors that influence a customer's decision to buy James Conner Steelers Jersey , and price isn't the most important. The problem is that you think it is. You're so busy focusing on the price that you are forgetting about the value of your product and your customer, causing you to lose sales that could be yours!
Don't be like every other salesperson.
What are you offering to your customers that your competitors aren't?
Don't say 'low prices!? Price is the least effective differentiator in business. Using claims like ?We will beat all prices!? and ?Dollar over invoice? won't work because every other company says the same thing. All salespeople use those phrases because they think that it will set them apart from their competition.
It won't.
Customers understand that a company cannot be the lowest priced and still be the best. So, stop echoing the words of your competition and try focusing on something that will actually get your customer's attention.
Customers want value. They want to feel confident in their purchase and know that they have bought something that was worth their money.
Your customers will not buy at ANY price if you have not established value. YOU must believe in your product and believe that it is worth the price in order for your customer to believe it.
You need to be honest with yourself when evaluating the integrity of your price. Do you really feel that your product is worth what you say it is, or do you only have a memorized script to defend your price?
If you do not believe in the integrity of your price, it will be obvious to your customer. And if you don't think your product is worth the price T. J. Watt Steelers Jersey , why should they?
Your sales presentation will be much stronger if it stems from a strong sales philosophy, in which you truly believe in the value of your company and product. Your customers will sense that confidence and will be more willing to trust that the price of your product matches its worth. Knowing they are purchasing something of real value will make price nothing more than a mere detail in the transaction.